Company Descriptiontronc, Inc. – publisher of award-winning titles such as LA Times, Chicago Tribune, Baltimore Sun and Orlando Sentinel – strives to connect readers with relevant and important content by leveraging robust data and cutting-edge technology.Job DescriptionThe Email Marketing Specialist’s main focus is to devise email campaigns that will convert former subscribers and email registrants among tronc’s elite set of digital news sites into paid digital and print digital subscribers. He/she will use data to identify compelling value statements and promotional strategy, leveraging all of the communication potential of the email channel. The successful candidate will analyze consumer data, such as entry points, engagement metrics and on-site behavior to support an acquisition strategy designed to compel to try out a subscription. The ideal candidate is highly analytical and has experience in consumer acquisition marketing.QualificationsPlan email marketing campaigns designed to yield the most conversions and improve overall channel performance.Measure and report on campaign performance based on KPI’s and benchmarks; analyze campaign performance, summarize key insights and offer recommendationsWork collaboratively with product and creative teams to develop content/messagingManage relationships with key channel partners and vendorsBecome the internal product champion for software, solutions and platforms used to for optimizing channel performance.Assist in the development and implementation of email marketing strategies to achieve budgeted digital subscription goalsCoordinate to ensure quality assurance in all email marketing campaignsCoordinate the development of testing scenarios intended to maximize resultsUnderstand and drive customer behavior through data analysis and industry understandingCollaborate with channel stakeholders to identify target audience attributes that increase the effectiveness of channel activitiesImplement systems (in conjunction with internal and external partners), processes, procedures and reporting templatesParticipate in cross-functional project teams from inception through execution Additional InformationAll your information will be kept confidential according to EEO guidelines.